Marketing Tips

Like us on Facebook for quick tips and insights into breaking marketing trends and campaign.

THE MARKETING TIPS LIBRARY

Reprint permission available on written request.

"Best Of" articles

• The Power of Thank You
• The 7 Deadly Sins of Marketing
• Marketing your most important asset - you!
• What your children can teach you about marketing
• How to Choose a marketing consultant
• Marketing is like climbing a mountain
• Thoughtful Firms say 'Thanks'
• Put your marketing strategies in writing
• Good taglines send the very best messages
• Best communications have the customer in mind

Customer Service & Services Marketing

• Fine is a four letter word
• 10 'commandments' for keeping customers
• Solve a complaint and win a loyal customer
• Good Customer Service Starts with Happy Staff
• Handling Customer Complaints
• Selling a Service vs. a Product
• Theatre deals with perishability
• Service Guarantees a powerful marketing tool

General Marketing Ideas

• Business Plan outlines your strategy
• What business are you really in?
• Positioning - if you can't be first, be different
• Sometimes it's best to fire a customer
• Marketing Mix should present consistent message
• Trademarks protect your assets
• If you own a trademark, you must defend it
• CSR - customers take note of your behaviour
• Relationship Marketing - more than just birthday cards
• Trade Show Tips
• Maximize Trade Show Results
• Listing fees decide a food product's fate
• Labels are sticky business

Advertising & Promotion

• Build a brand by delivering on the promise it makes
• Do your employees deliver your brand promise?
• Creating your own Personal Brand
• Use the five senses to stand out
• Postcards: low-cost marketing weapons
  
• Focus your sales efforts with direct mail
• Make your email campaign a success
• Dove campaign reflects a beautiful strategy
• Shoestring' marketing sends out wrong message
• Sales Promotions can have many objectives
• Cross Promotions

Public Relations & Word of Mouth

• Writing a News Release
• Tips for doing a media interview
• Media exposure is part luck, part strategy
• Getting your story in the news 
• Put yourself in the shoes of a news editor
• Amplify your publicity
• Don't be shy, ask for testimonials
• Developing Word-of-Mouth Advertising

Social Media & SEO

• All a Twitter over Social Marketing
• Facebook for small business marketing
• Search Engine Optimization (SEO) Basics - making your website count
• SEO makes your website a more effective marketing tool

[ BACK TO TOP ]