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MORE BRIGHT IDEAS!

Marketing Tips

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THE MARKETING TIPS LIBRARY

Reprint permission available on written request.
"Best Of" articles
  • The Power of Thank You
  • The 7 Deadly Sins of Marketing
  • Marketing your most important asset - you!
  • What your children can teach you about marketing
  • How to Choose a marketing consultant
  • Marketing is like climbing a mountain
  • Thoughtful Firms say 'Thanks'
  • Put your marketing strategies in writing
  • Good taglines send the very best messages
  • Best communications have the customer in mind
Customer Service & Services Marketing
  • Fine is a four letter word
  • 10 'commandments' for keeping customers
  • Solve a complaint and win a loyal customer
  • Good Customer Service Starts with Happy Staff
  • Handling Customer Complaints
  • Selling a Service vs. a Product
  • Theatre deals with perishability
  • Service Guarantees a powerful marketing tool
General Marketing Ideas
  • Business Plan outlines your strategy
  • What business are you really in?
  • Positioning - if you can't be first, be different
  • Sometimes it's best to fire a customer
  • Marketing Mix should present consistent message
  • Trademarks protect your assets
  • If you own a trademark, you must defend it
  • CSR - customers take note of your behaviour
  • Relationship Marketing - more than just birthday cards
  • Trade Show Tips
  • Maximize Trade Show Results
  • Listing fees decide a food product's fate
  • Labels are sticky business
Advertising & Promotion
  • Build a brand by delivering on the promise it makes
  • Do your employees deliver your brand promise?
  • Creating your own Personal Brand
  • Use the five senses to stand out
  • Postcards: low-cost marketing weapons
  • Focus your sales efforts with direct mail
  • Make your email campaign a success
  • Dove campaign reflects a beautiful strategy
  • Shoestring' marketing sends out wrong message
  • Sales Promotions can have many objectives
  • Cross Promotions
Public Relations & Word of Mouth
  • Writing a News Release
  • Tips for doing a media interview
  • Media exposure is part luck, part strategy
  • Getting your story in the news 
  • Put yourself in the shoes of a news editor
  • Amplify your publicity
  • Don't be shy, ask for testimonials
  • Developing Word-of-Mouth Advertising
Social Media & SEO
  • All a Twitter over Social Marketing
  • Facebook for small business marketing
  • Search Engine Optimization (SEO) Basics - making your website count
  • SEO makes your website a more effective marketing tool
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  • Home
  • About Us
  • Seminars & Workshops
    • Marketing Mastery
    • Personal Branding Workshop
    • Presentations that Work
    • Think Like the Customer
    • Customer Focused Service
    • Handling Customer Complaints
  • Keynotes
    • Marketing — it's Everything You Do
    • The Power of Publicity
    • Personal Branding
    • Creating a Customer Focused Service Culture
    • How do you deal with Customer Complaints?
    • Think Like the Customer to Win
    • Marketing - the myths, the might, and the magic
    • Selling a Service is Different
  • Consulting
  • Marketing Tips
  • Links