Marketing Mastery Workshop

Everyone markets -- themselves, a product, a service. Spend a day with marketing experts as they dispel the myths and share essential marketing advice. Leave with the knowledge to start building your own marketing plan specifically designed to meet the needs and wants of your target market and raise the profile of your business.
SESSIONS INCLUDE:

Marketing, the Straight Goods -- understand how product, price, place and promotion play a pivotal role in developing your marketing and promotion plan

Finding the Right Target Markets -- capitalize on marketing opportunities by identifying your best target markets -- how do you find, attract and keep them

The Power of Integrated Communications -- learn how to choose the most powerful integrated marketing communication tools to reach your target market and create a consistent look and feel for your brand

Selling a Service vs. a Product -- explore how services marketing differs from product marketing; learn the four key unique factors and how you can deal with them to help you build better, long-lasting customer relationships

COST: $179 plus GST
TIME: 9 a.m. - 4:30 p.m.
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For more details or for upcoming dates, contact slichti@marketingmagic.ca.
CHECK OUT MORE WORKSHOPS & SEMINARS: 
Personal Branding Workshop
Presentations That Really, Really Work
Think Like the Customer
Customer Focused Service
Handling Customer Complaints
WORKSHOP FEEDBACK

Fast paced, great examples. I will recommend this workshop to others.
George Ounapuu, Marketing Manager, West Heights Manufacturing

Excellent primer on specific characteristics of selling a service versus a product.
Katharine Mills, City of Waterloo

I would like to thank you for the opportunity to be part of your workshop. What an amazing day!
Pat Singleton, Executive Director, Cambridge Food Bank

Excellent overview. Understood from a non-marketer's point of view.
Karen Trussler, J.M. Schneider 

I thoroughly enjoyed the Marketing Mastery Workshop. The material covered was relevant and had great job-related focus. You are magic!
John Hoey, Energy Services Supervisor, Waterloo North Hydro

I wanted to thank you again for a great day of training. Your workshop was by far the best I've ever attended! 
Angela Kafadar, Sales Representative, Lumichrom, Visual Marketing