You Can't Kick the Tires – Selling a Service is Different

Services are often described as something that can be bought and sold but which cannot be dropped on your foot. One thing is for sure, in selling services, you can't kick the tires. 

Selling the invisible calls for new and different marketing strategies.
Explore how marketing a service differs from product marketing, with particular focus on four key unique factors and how to deal with each to overcome the challenges of "selling the invisible."

Learn how to overcome the challenge of intangibility and make your services more appealing for your customers.

Areas of focus in this keynote speech include:
  • Understand the importance of services in today's economy
  • Discover how marketing creates value for services
  • Explore four unique aspects of services
  • Learn how to overcome the challenges of selling services
  • Apply services marketing lessons
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To find out how you can arrange a Keynote Presentation, contact slichti@marketingmagic.ca 
CHECK OUT THESE OTHER KEYNOTE TOPICS: 
Marketing - It's Everything You Do!
Do You have a Personal Brand?
The Power of Publicity
Creating a Customer Focused Service Culture
How do You Deal with Customer Complaints?
Think Like The Customer to Win 
Marketing — The Myths, The Might And The Magic 
KEYNOTE FEEDBACK

I am writing to congratulate and thank you for your presentation at our January Conference. It always makes the chairperson look good when the speaker is so well received. I have received many compliments on your presentation. You will be pleased to know that many members have requested a repeat performance.
Michael Cote, Secretary to the Board and Conference Chairperson, The Association of Professional Accounting and Tax Consultants