You Can't Kick the Tires – Selling a Service is Different
Services are often described as something that can be bought and sold but which cannot be dropped on your foot. One thing is for sure, in selling services, you can't kick the tires.
Explore how marketing a service differs from product marketing, with particular focus on four key unique factors and how to deal with each to overcome the challenges of "selling the invisible."
Learn how to overcome the challenge of intangibility and make your services more appealing for your customers.
Areas of focus in this keynote speech include:
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I am writing to congratulate and thank you for your presentation at our January Conference. It always makes the chairperson look good when the speaker is so well received. I have received many compliments on your presentation. You will be pleased to know that many members have requested a repeat performance.
Michael Cote, Secretary to the Board and Conference Chairperson, The Association of Professional Accounting and Tax Consultants