Personal Branding Workshop

In the Wizard of Oz, Dorothy went on a long and frustrating journey because she didn't know how to use powerful tools she already had. 

Like Dorothy, you probably have all the tools you need, too. You just need to recognize them and understand how they can help you.
Many other people bring the same products, services and skills to the marketplace that you do. So why is it that some people just seem to stand out? Chances are, consciously or unconsciously, they have created their own unique personal brand.

The same lessons used in developing a strong brand for a product or service can be applied to develop your own value proposition, present you in a way that differentiates you from others and creates a strong and vibrant impression.

Personal branding is not about applying a thin layer of veneer. It's about getting in touch with your authentic self - what's true and real and genuine about you. It's about harnessing the values you live by and the passions that drive you and presenting the real you to others.

This half day workshop includes many exercises to help reinforce the personal branding message and continue the journey in the future.

Areas of focus include:
  • Recognize the importance of a personal brand
  • Understand what a brand is and is not
  • Explore your promise of value
  • Learn the key steps in building a personal brand
  • Begin your personal branding journey
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For more details or for upcoming dates, contact slichti@marketingmagic.ca.
CHECK OUT MORE WORKSHOPS & SEMINARS: 
Marketing Mastery Workshop
Presentations That Really, Really Work
Think Like the Customer
Customer Focused Service
Handling Customer Complaints
WORKSHOP FEEDBACK

I heard Shirley talk at a Chamber of Commerce Young Professionals workshop in Kitchener a few months ago. She spoke on personal branding and developing YOU as a brand, regardless of your work situation (employee, employer, brand, etc.), and delivered a dynamite talk. If you ever need a great speaker on branding or marketing, call Shirley! 
Benjamin Bach, Associate Vice President - Sales Representative, Cushman & Wakefield

It was a pleasure meeting you at the Total Woman Show in Waterloo. I really enjoyed the workshop you presented on Personal Branding, thank you.
Cheryl Scoffield, Time Saving Consultant