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    • The Power of Publicity
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The Power of Publicity 

What is publicity? One marketing textbook defines PR as the free placement of your message in the media. Another way to look at it is that publicity is giving someone a reason to talk about you. Publicity can help you get your story out there, helping others to become aware of you and your organization. 
While we've all been taught not to brag, if you don’t blow your own horn, there will be no music. Today's media outlets do not have the time/resources to sniff out stories looking for the next big scoop. 

You need to understand what it takes to break through the clutter on a news editor's desk to help your organization benefit from the power of publicity. To maximize your message, you must become a good storyteller. And because not all “news” appears in traditional media, you also need to understand how to amplify your message using other social media and other online tools.

This keynote has been delivered to large, small, and non-profit organizations. 
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To find out how you can arrange a Keynote Presentation, contact slichti@marketingmagic.ca 

CHECK OUT THESE OTHER KEYNOTE TOPICS: 
Marketing - It's Everything You Do!
Do You have a Personal Brand?
Creating a Customer Focused Service Culture
How do You Deal with Customer Complaints?
Think Like The Customer to Win 
Marketing — The Myths, The Might And The Magic 
You Can't Kick The Tires — Services Marketing Is Different


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  • Home
  • About Us
  • Seminars & Workshops
    • Marketing Mastery
    • Personal Branding Workshop
    • Presentations that Work
    • Think Like the Customer
    • Customer Focused Service
    • Handling Customer Complaints
  • Keynotes
    • Marketing — it's Everything You Do
    • The Power of Publicity
    • Personal Branding
    • Creating a Customer Focused Service Culture
    • How do you deal with Customer Complaints?
    • Think Like the Customer to Win
    • Marketing - the myths, the might, and the magic
    • Selling a Service is Different
  • Consulting
  • Marketing Tips
  • Links