Many other people bring the same products, services and skills to the marketplace that you do. So why is it that some people just seem to stand out? Chances are, consciously or unconsciously, they have created their own unique personal brand.

The same lessons used in developing a strong brand for a product or service can be applied to develop your own value proposition, present you in a way that differentiates you from others and creates a strong and vibrant impression.

Personal branding is not about applying a thin layer of veneer. It's about getting in touch with your authentic self - what's true and real and genuine about you. It's about harnessing the values you live by and the passions that drive you and presenting the real you to others.

This half day workshop includes many exercises to help reinforce the personal branding message and continue the journey in the future.

Areas of focus include:

• Recognize the importance of a personal brand
• Understand what a brand is and is not
• Explore your promise of value
• Learn the key steps in building a personal brand
• Begin your personal branding journey