Marketing Magic, Services Marketing - you can't kick the tires

You Can't Kick the Tires - services marketing is different

Services have sometimes been described as something that may be bought and sold, but which cannot be dropped on your foot.

Let's face it, when selling services,
you can't kick the tires.
Selling the invisible calls for new and different marketing strategies.

Explore how marketing a service differs from product marketing, with particular focus on four key unique factors and how to deal with each to overcome the challenges of "selling the invisible."

Learn how to overcome the challenge of intangibility and make your services more appealing for your customers.

Areas of focus in this keynote speech include:

Understand the importance of services in today's economy
Discover how marketing creates value for services
Explore four unique aspects of services
Learn how to overcome the challenges of selling services
Apply services marketing lessons

Click here for details on how you can arrange a Keynote Presentation.

I am writing to congratulate and thank you for your presentation at our January Conference. It always makes the chairperson look good when the speaker is so well received. I have received many compliments on your presentation. You will be pleased to know that many members have requested a repeat performance.

Michael Cote, Secretary to the Board and Conference Chairperson, The Association of Professional Accounting and Tax Consultants

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