Handling Customer Complaints

Shirley Lichti

Only 4% of your customers who experience problems bother to complain. The rest just quietly take their business elsewhere.

The average company loses 50% of its customers every 5 years. If it could reduce this by only 5%, profits would double.

The effective handling of customer complaints can be a company’s very best opportunity to improve customer satisfaction and harness customer feedback as a strategic tool. This workshop or keynote speech will help the audience understand how dealing with complaints will help achieve success and build better, long-lasting customer relationships. Specific strategies for handling customer complaints will be discussed.

This session should be of interest to anyone whose responsibilities include customer contact.

Areas of focus include:

  • Explore why customers quit doing business with you
  • Manage your “moments of truth”
  • Learn to view complaints as gifts
  • Develop strategies to handle complaints
  • Encourage customer complaints

Click here for details on how you can arrange a Keynote Presentation.

Your presentation was right on the mark and easily understood by all levels of staff present. I only wish the weather would have cooperated and more staff could have benefited from what you had to say.

Heidi Ryan, District Vice-President, Scotiabank

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