Marketing Tips
Reprint permission available on written request.

Advertising, Promotion & Public Relations

Advertising

• Dove campaign reflects a beautiful strategy'
• Shoestring' marketing sends out wrong message
• Build a brand by delivering on the promise it makes
• Do your employees deliver your brand promise?
• Creating your own Personal Brand
• Dentist uses marketing to change an image
• Postcards: low-cost marketing weapons
• Marketing Tips for the New Year
• Sweet places for ads
• Focus your sales efforts with direct mail
• Need marketing ideas? Steal these!
• Use the five senses to stand out

Promotion

• Sales Promotions can have many objectives
• Sales Promotions can build customer loyalty
• Promotional products can send green message
• Cost-Effective Promotions
• Cross Promotions
• Sampling key to new beer launch

Public Relations & Word of Mouth

• Writing a News Release
• Tips for doing a media interview
• Media exposure is part luck, part strategy
• Getting media exposure - Part II
• Put yourself in the shoes of a news editor
• Maximize your publicity
• Bad publicity? Crisis planning limits damage
• Generating Backyard Buzz
• Don't be shy, ask for testimonials
• Developing Word-of-Mouth Advertising
• The Little Idea that Grew

This page last updated September 19, 2007

Home | Seminars & Workshops | Keynote Speeches | Consulting | Marketing Tips | About Us | Links
Customer Service & Services Marketing | Advertising Promotions & Public Relations
"Best Of" articles | Web Based Marketing | General Marketing Articles

  Copyright© Marketing Magic.   All Rights Reserved.
  Marketing Magic® is a registered trademark.