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About Marketing Magic
Let us make your marketing, training
and promotion challenges
disappear....
Marketing
Magic's primary focus is on marketing communication plans
and programs for high tech and services marketing. Our clients
range from smaller organizations such as the Stratford Festival,
to Fortune 500 companies like Manulife Financial, Scotiabank
and Lexus Canada.
Founding
partner, Shirley Lichti, has an extensive background in
marketing, advertising, promotions, and training with IBM
and has worked in Canada, the Caribbean and Japan. Shirley
has been a featured keynote speaker at conferences and has
delivered marketing seminars, marketing workshops and customer
service education for numerous organizations.
In
addition to her role at Marketing Magic, Shirley writes
a regular marketing column for The Record. She also teaches
marketing at Wilfrid Laurier University in Waterloo where
she was recognized with the 2002 School of Business &
Economics Outstanding Teacher Award. She was honoured as
one of Laurier's "Most Popular Professors" in the MacLean's
Guide to Canadian Universities in 2003, 2004, 2005 and 2006.
Shirley received the Leadership in Faculty Teaching (LIFT)
Award, for teaching excellence, from the Ministry of Training,
Colleges and Universities in 2007.
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Shirley
Lichti co-authored Marketing, first Canadian
edition, published by McGraw-Hill Ryerson in August
2008.
ISBN-10: 0070984921
Available
at Amazon.ca
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Contact Us
Marketing Magic
83 William Street West
Waterloo, Ontario
N2L 1J6
Phone:(519) 745-0247
Email: slichti@marketingmagic.ca
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